Regarding the pricing… did you notice it too?
The low-end price is $349, but the high-end price starts at…? Not $9,000. Not $9,995. Not $9,999.
They rounded up the price! Even luxury brands like BMW round their prices down.
What is the last mass-market product you can recall that was priced like that? This is a very interesting marketing move since people will now “round up” the value of an Apple Watch.